Irish Adtech Firm Shinka Secures Multi-Million Seed Funding to Modernise Outdoor Screen Advertising

2026-11-06 digital

Amsterdam, Friday 6 November 2026
With digital screens poised to capture nearly half of global outdoor advertising spend this year, Dublin-based Shinka has raised €1.9 million to replace outdated manual bookings with real-time auctions.

Capital Infusion to Drive Automated Media Infrastructure

The €1.9 million (£1.5 million or approximately $2.2 million) seed funding round was led by a syndicate of Irish angel investors, alongside institutional participation from state economic development agency Enterprise Ireland [1][2][5]. Legal counsel for the financing transaction was handled by law firm Crowley Millar [1][2][5]. Shinka plans to deploy this newly acquired balance-sheet liquidity to expand its technical engineering teams, deepen integrations across programmatic demand partners, and accelerate commercial expansion beyond Europe into both the United States and Asia-Pacific (APAC) markets [1][2][4][5].

Closing the Technological Disconnect in Outdoor Advertising

The transaction arrives at a pivotal juncture for the global media landscape, where digital out-of-home (DOOH) formats are projected to represent 49% of worldwide out-of-home (OOH) advertising expenditure across 2026 [1][2][5]. Consequently, legacy non-digital OOH inventory accounts for the remaining 51% share of projected worldwide expenditure [1][2][5]. Despite this pronounced digital adoption across urban infrastructure, physical roadside billboards and commercial displays continue to rely heavily on legacy sales processes, manual booking workflows, and fragmented direct insertions, creating operational blind spots and leaving inventory yield sub-optimised [1].

The Mechanics of Programmatic Yield and Mediation Layers

To address these systemic inefficiencies, Shinka supplies an agnostic software infrastructure layer that integrates directly into digital out-of-home networks and connected television (CTV) environments [1][2][5]. Functioning as an automated, real-time auction engine, the platform dynamically evaluates competing programmatic bids and routes every screen impression to the highest-paying demand partner in milliseconds [1][5]. This programmatic yield optimisation mirrors the software transformations that modernised in-app mobile advertising over a decade ago and established CTV as a scalable, automated digital asset class [1][2][5].

Founder Pedigree and Strategic Global Expansion

Established in Dublin in 2024, Shinka was founded by Chief Executive Officer Kieran Greene, who previously spent seven years developing expertise in operational scalability and data-driven decision frameworks at Google [1][2][5]. The enterprise has already commercialised its mediation software across blue-chip network operators, including Gas Station TV (GSTV) [1][2][5]. According to Enterprise Ireland, Shinka exemplifies high-potential, founder-led software-as-a-service (SaaS) enterprises built with domain-specific architecture designed to capture global cross-border market share from inception [1][2][5].

Sources & Ecosystem Partners

Adtech Seed round