Miles Research Acquires AI Feedback Developer Focus Feedback
Rijen, Wednesday 2 September 2026
Dutch market research agency Miles Research has acquired Focus Feedback, integrating its AI-driven customer and employee feedback platform to expand continuous research capabilities across more than 50 countries.
Strategic Consolidation in the Benelux Research Sector
The acquisition of Focus Feedback by Miles Research represents a significant consolidation within the digital feedback and human resources technology sectors in the Benelux region [1]. Miles Research, which has been operational since 2007, has established a robust reputation for providing strategic market research, customer satisfaction, and employee research services [2]. Its prestigious client portfolio includes major financial institutions and corporate entities such as ABN AMRO, Achmea, De Nederlandsche Bank, PostNL, Siemens, Dura Vermeer, and NPO [1]. By integrating Focus Feedback, Miles Research is poised to expand its capabilities from traditional, bespoke research projects into automated, continuous feedback loops [1].
Synergising AI Technology with Traditional Market Research
Focus Feedback has developed a highly scalable Software-as-a-Service (SaaS) platform that operates in more than 50 countries, serving diverse industries ranging from consumer goods and construction to sports [1][3]. The platform specialises in gathering continuous feedback from both customers and employees, utilising artificial intelligence to automatically classify and analyse open-ended text responses [3]. Following the acquisition, the combined entity will employ more than 30 staff members [1]. Focus Feedback will maintain its brand name, platform, and existing team, ensuring continuity of service for its international client base while offering them access to Miles Research’s deeper strategic advisory expertise [1][2][3].
Advisory Roles and Future Scalability
The transaction was facilitated by specialized corporate finance and legal advisors on both sides. Marktlink acted as the acquisition advisor for Miles Research, providing guidance on transaction strategy, valuation, and bidding [1]. On the sell side, the shareholders of Focus Feedback were advised by corporate finance firm Aeternus, with a team comprising Carlo Caria, Dex van Gils, and Tim Rubenkamp [2]. Legal support for Focus Feedback was delivered by Newtone, represented by Chang Ching, Nicole Wolfs, and Sofie van Dijk [2]. This collaborative effort has successfully laid a strong foundation for scaling the integrated continuous feedback and market research services internationally [1][2].