Ad Platform Refinery89 Partners with Brand Metrics to Measure Campaign Success in Real Time
Amsterdam, Tuesday 15 September 2026
Refinery89 partnered with Brand Metrics on 14 September 2026 to integrate real-time consumer sentiment tracking, helping advertisers measure campaign impact as it happens.
Bridging the Gap Between Brand and Performance
The strategic partnership, announced on 14 September 2026, integrates Brand Metrics’ real-time brand lift measurement technology directly into Refinery89’s “Brandformance” solution across Europe and Latin America [1][2][4]. This collaboration addresses a critical industry challenge: currently, 70% of global brands prioritise campaign effectiveness due to ongoing difficulties in demonstrating tangible results from their advertising spend [1][2]. By combining brand lift data with performance metrics, the initiative seeks to bridge the traditional divide between upper-funnel brand awareness and lower-funnel performance marketing [3].
Real-Time Consumer Sentiment Tracking
Rather than relying on post-campaign analysis, the integrated solution captures consumer sentiment while campaigns are actively running [1][2][3]. Advertisers and agencies can track four key mid-funnel metrics: brand awareness, consideration, preference, and purchase intent [1][2]. Access to this real-time data allows digital marketers to optimise active campaigns on the fly, adjusting creative assets and audience targeting to maximise mid-funnel engagement and drive lower-funnel conversions [1][2].
Global Benchmarking and Scalability
A key advantage of this partnership is the ability to benchmark local campaign performance against a massive global dataset [1][2]. Brand Metrics tracks and benchmarks data against more than 60,000 campaigns across 122 industry sectors in over 35 countries [1]. The reliability of this technology is highlighted by its adoption rate, as 95% of the world’s top 100 advertisers utilise Brand Metrics’ solutions [1], leaving only 5% of these top-tier brands using alternative systems [1][GPT].
Empowering Publishers and Advertisers
As a Google Certified Publishing Partner and an IAB member, Refinery89 supports regional publishers by deploying advanced monetization solutions, including its “Single Tag” and “Monetize APP SDK” technologies [1]. The technical integration of Brand Lift Studies went live on 14 September 2026, making these analytical capabilities immediately available to clients throughout European and Latin American markets [1][2]. This rollout empowers publishers and advertisers to eliminate strategic guesswork and back their digital campaigns with verifiable, real-time consumer insights [1][2].