Dutch Firms Unite to Revolutionise Digital Out-of-Home Advertising
Amsterdam, Tuesday 27 January 2026
digitalAudience and Spotzi have partnered to merge OOH advertising with digital precision in the Netherlands. This collaboration allows privacy-safe retargeting of consumers exposed to physical ads.
Infrastructure-Level Integration
Announced today, Tuesday, 27 January 2026, this strategic partnership represents a significant step in the digitalisation of legacy media formats [1][2]. By integrating Spotzi’s AI-driven location intelligence with digitalAudience’s data collaboration platform, the alliance bridges the historical divide between physical out-of-home (OOH) exposure and digital metrics [1]. Ruben Niet, CEO of digitalAudience, describes this as connecting the physical and digital worlds at an “infrastructure level,” moving beyond temporary fixes to a robust, scalable solution [2]. The system functions by feeding Spotzi’s real-world exposure signals—encompassing the full OOH lifecycle from planning to foot-traffic attribution—directly into digitalAudience’s identity graph [1][2].
Privacy-First Architecture
In an era where data privacy is paramount, the collaboration places a heavy emphasis on compliance with European privacy frameworks [1]. The solution allows advertisers to activate audiences across display, mobile, social, and retail media without relying on third-party cookies [2]. By utilising a deterministic identity and activation layer, brands can quantify the impact of OOH campaigns on consumer behaviour—such as foot-traffic uplift and conversions—while ensuring that all data processing remains privacy-safe [1][2]. This approach future-proofs the retargeting capabilities against tightening regulations in the digital economy.
Global Scalability
While the partnership stems from Dutch roots, its scope is immediately international. The joint OOH-to-digital solution has gone live in all markets globally, with the exception of the United States and Canada [2]. This extensive reach enables brands to execute scalable, cross-border campaigns supported by a unified data layer [1]. Remco Dolman, Founder and CEO of Spotzi, noted that the partnership allows their technology to scale worldwide, offering a seamless transition for brands moving from physical exposure to digital engagement [1][2]. This development offers a clear pathway for advertisers seeking to maximise the efficiency of their spend by retargeting consumers who have already interacted with physical brand assets.