Dutch AI Firm Ovellan Launches Partner Programme with Recurring Commissions
Amsterdam, Thursday 23 July 2026
Dutch AI chatbot provider Ovellan has launched a partner programme offering up to 30% recurring commission, uniquely vetting all affiliates manually to maintain brand trust.
A Performance-Tiered Model for B2B Scale
Launched on 22 July 2026, Ovellan’s new B2B affiliate initiative introduces a structured, performance-based commission model designed to foster long-term partnerships [3]. The programme offers a recurring commission that scales from a baseline of 10% up to a maximum of 30%, depending on the number of active paying customers a partner maintains [1][3]. Partners are placed into five distinct tiers: the entry-level ‘Partner’ tier (0 to 2 active customers) yields a 10% commission; ‘Bronze’ (3 to 9 customers) increases the rate to 15%; ‘Silver’ (10 to 24 customers) pays 20%; ‘Gold’ (25 to 49 customers) offers 25%; and the top-tier ‘Platinum’ (50 or more active customers) rewards partners with a 30% commission [3]. This represents a potential commission rate increase of 200% from the lowest to the highest tier, providing a strong incentive for partners to scale their referral activities [3].
This financial structure is built around net revenue, which excludes value-added tax (VAT), discounts, credits, refunds, and chargebacks [3]. Commissions are paid out monthly in euros [1] for the first 12 paid months of each referred customer’s subscription [1][3]. To protect the financial predictability of its partners, Ovellan locks the commission rate at the time of customer acquisition; subsequent changes in a partner’s overall tier rank only apply to new referrals and do not retroactively alter the earnings generated by previously acquired clients [3]. Furthermore, if a partner’s number of active paying customers drops below their current tier threshold, their rank is protected from being downgraded for two months [3]. In addition to direct cash payouts, partners who reach the Silver, Gold, or Platinum tiers enjoy discounts on their own Ovellan subscriptions of 10%, 20%, and 30% respectively [3].
Compliance, Vetting, and Operational Integrity
To maintain high standards of brand integrity and operational control, Ovellan has implemented strict rules and validation processes. The affiliate programme operates on a last-click attribution model with a 60-day cookie window [3]. Earnings are subject to a 30-day pending validation period, after which payments are processed on the 15th of the following month via Stripe Connect, provided the partner has met the minimum monthly payout threshold of €50 [3]. Unlike many automated affiliate networks, Ovellan manually reviews every application within a targeted 24-hour window, examining the applicant’s publishing channels and content before granting referral links [2][3]. This strict vetting ensures that affiliates represent the brand appropriately [3].
The programme is primarily designed for professionals who already consult with small and medium-sized enterprise (SME) clients, including web agencies, freelance web developers, and digital marketing consultants [1]. However, a personal website is not mandatory for participation, allowing independent consultants who recommend services directly to their clients to join [1][2]. Operating within the highly regulated digital markets of the European Union and the United States, Ovellan mandates strict legal compliance, requiring all partners to disclose their affiliate relationships to comply with regional consumer protection laws [3]. To protect its search engine marketing channels, the company strictly prohibits bidding on the ‘ovellan’ brand name in paid advertisements and forbids direct linking to its official website from paid search campaigns without prior written approval [3].
EU-Hosted AI Tailored for Digital Commerce
Behind the marketing initiative lies Ovellan’s robust conversational AI technology, which is powered by Anthropic’s Claude models and hosted entirely within the European Union [1], ensuring compliance with regional data sovereignty and privacy regulations [GPT]. The chatbots are trained on a company’s specific web pages, internal documents, and product feeds, enabling them to handle customer service inquiries in any language [1]. To support seamless e-commerce operations, the chatbot integrates directly with popular shopping platforms like Shopify, WooCommerce, and Magento [1]. When a customer query requires human intervention, the chatbot can automatically hand over the conversation to a live support agent, bridging the gap between automated efficiency and human customer care [1].