Marey Studio Launches AI Platform to Replace Costly Traditional Photoshoots
Amsterdam, Thursday 16 April 2026
Dutch startup Marey Studio has launched an AI platform that replaces traditional photoshoots. By generating brand-consistent visuals in minutes, it eliminates weeks of work and costs exceeding €10,000.
Disrupting Traditional Content Production
On 15 April 2026, Dutch startup Marey Studio officially introduced a platform designed to overhaul how brands, marketing teams, and e-commerce businesses produce visual assets [1]. The software-as-a-service (SaaS) solution is structured across four operational layers: Create, Publish, Measure, and Improve [1]. By consolidating multiple artificial intelligence models into a single, user-friendly interface, the platform allows enterprises to upload their product catalogues and generate brand-consistent visuals for e-commerce, social media, and print applications [1].
The economic proposition of the platform is rooted in severe cost and time reductions. Historically, traditional commercial photoshoots have demanded lead times of several weeks and baseline budgets starting at €10,000 [1]. The Marey Studio platform compresses this timeline, generating high-end visuals in a matter of minutes [1]. Co-founder Mike Schelling noted that the current pace of content production no longer aligns with the flexibility required by modern businesses, emphasising that the platform makes the creative process highly scalable and controllable rather than replacing human creativity entirely [1]. Furthermore, founder Patrick Jongmans highlighted that while many existing tools excel at single applications, they often fail to deliver the brand consistency required for serious enterprise deployment [1].
The Broader Digitalisation of Legacy Industries
Marey Studio’s launch is indicative of a wider systemic shift within the digital economy, where artificial intelligence is rapidly digitalising legacy marketing and creative industries [GPT]. As of late March 2026, the market is saturated with specialised AI tools designed to optimise productivity, coding, and media generation [2]. For instance, platforms such as Reve AI, which offers exceptional typographic precision, and ByteDance’s Seedance, capable of generating 2K cinema-quality video with native audio, represent the new standard for digital assets [2]. This appetite for AI-generated media is already visible in mainstream consumer channels; on 14 April 2026, digital agency admonkey.digital published a viral CGI Instagram advertisement featuring @blabliblu.official, showcasing how AI is unlocking new paradigms in brand storytelling [3].
Beyond visual media, software scalability is being supercharged by AI-driven development environments. Open-source coding agents such as OpenHands have amassed over 40,000 stars on GitHub, whilst tools like Cline are actively integrated into the workflows of more than 5 million developers [2]. This rapid development cycle allows SaaS, fintech, and cybersecurity startups to build and deploy platforms faster than ever before [2]. However, this accelerated product development has created a highly congested marketplace, making it increasingly difficult for new entrants to capture market share and secure early-stage venture capital [alert! ‘Venture capital interest is a reasoned projection based on the highly competitive nature of the current SaaS landscape’].
Navigating Visibility in a Crowded SaaS Ecosystem
As the barrier to entry for software development lowers, startups face a mounting challenge in public relations and brand visibility. According to industry research published in 2025, 72% of public relations professionals reported that securing press coverage is more difficult today than it was in 2024 [4]. To counter this, startups are increasingly turning to specialised PR agencies to build credibility and manage Generative Engine Optimization (GEO) [4]. Firms such as The Square, identified as the leading PR agency for innovation-driven startups in the Iberian market, utilise integrated communication strategies to help digital-first companies stand out [4].
The demand for sector-specific PR expertise is evident across the technology landscape. Agencies like Sparkpr, founded in 1999, cater specifically to venture-backed AI, fintech, and enterprise software startups seeking credibility in the United States [4]. Meanwhile, European firms such as Ballou PR, established in 2002, have historically supported over 800 technology companies across more than 1,000 campaigns, meaning they have executed 25% more campaigns than their total client base, averaging roughly 1.25 campaigns per client [4]. Many of these modern PR workflows are now being augmented by the very technology they promote, with agencies employing AI-enabled tools to accelerate research, outreach, and narrative positioning [4].
Future-Proofing Marketing Workflows
The convergence of AI content generation, automated code deployment, and AI-assisted public relations signifies a maturation of the digital economy [GPT]. Platforms like Marey Studio do not operate in isolation; they exist within a broader ecosystem of business intelligence and workflow automation tools, ranging from HubSpot for lead generation to Brand24 for social listening [2]. By integrating generative AI with robust performance analytics, these SaaS platforms are transitioning artificial intelligence from a peripheral experimental tool into a core infrastructural requirement for scalable, international business operations [1][2].