Dutch Artificial Intelligence Startup InSpace Expands to San Francisco
Eindhoven, Thursday 17 September 2026
Eindhoven-based AI pioneer InSpace has opened a San Francisco office to launch Nova, a platform automating search visibility across traditional engines and generative AI tools like ChatGPT.
Bridging Eindhoven and the Silicon Valley Tech Hub
On 16 September 2026, InSpace officially announced the opening of its new office in San Francisco, California [2]. Founded in 2025 and headquartered at the High Tech Campus in Eindhoven, the scale-up has rapidly established its footprint across Europe, operating in Belgium, Germany, the United Kingdom, Ireland, and Norway [1][2][4]. By establishing a physical presence in the heart of the global technology sector, InSpace aims to accelerate its growth in the United States, where the pace of artificial intelligence development remains unmatched [1][2].
A Transatlantic Leap for Generative Engine Optimisation
The expansion is driven by the global demand for InSpace’s proprietary platform, Nova [2][4]. Nova represents a paradigm shift in digital marketing, moving beyond traditional Search Engine Optimisation (SEO) into the emerging frontier of Generative Engine Optimisation (GEO) [1][2][4]. As consumers increasingly rely on generative artificial intelligence tools for information, Nova automates the processes required to ensure brand visibility not only on legacy search engines like Google but also on modern AI engines including OpenAI’s ChatGPT, Google’s Gemini, and Perplexity [1][2][4].
Scalability and the Untapped SME Market
According to InSpace’s leadership, the decision to enter the United States market is a logical progression of their existing operations [1][2]. Jelle Engels, Chief Visionary Officer of InSpace, noted that the company has already been serving American clients successfully from its European offices [2][4]. Engels emphasised that because their technology is proven to scale seamlessly across different countries, languages, and cultures, establishing a local base in San Francisco is the right next step to capture a massive and fast-evolving market [1][2].
Empowering SMEs with Scalable Organic Growth
The strategic focus of the platform is to make organic visibility a highly scalable growth engine, particularly for small and medium-sized enterprises (SMEs) [1][2]. Martijn Apeldoorn, CEO of InSpace, highlighted that organic growth is the most sustainable way for businesses to expand [2]. Apeldoorn pointed out that while many SMEs are already accelerating their growth using Nova, many more should have access to the same opportunity to compete in an AI-driven environment where traditional search queries are rapidly changing [2][3].
Rapid Recruitment to Fuel Global Ambitions
To support this aggressive transatlantic expansion, InSpace is planning a major recruitment drive [1][4]. The company, which currently employs more than 75 staff members, aims to double its total workforce over the next six months, setting a target date of 16 March 2027 to reach at least 150 employees [2][4]. This recruitment push will target various roles across software engineering, product design, data, and customer success, managed by an expanding human resources and talent acquisition team [3][5].
Attracting Top Talent for the AI Era
As part of its ongoing recruitment, the company is actively hiring for positions such as Customer Success Managers, with annual salaries ranging from €45,000 to €78,000, and Technical Recruiters, offering between €45,000 and €58,000 [3][5]. These roles will operate out of Eindhoven and the new global offices, helping clients navigate the intersection of AI, strategy, and technical optimization [3][5]. By combining technical sharpness with strategic customer onboarding, InSpace is positioning itself to turn search queries into a lasting competitive advantage for its expanding global clientele [3][5].